Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital ec…
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China's Mobile Economy -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Introduction -- 1 The Worlds Biggest Mobile Economy -- Urbanization, Mobile Users and Information Consumption -- Baidu, Alibaba and Tencent (BAT) -- Tencents Social Network -- Bai…
"The book will focus on three major areas of the digital economy in China that are, by nature, inter-linked: (a) The boom of e-commerce on consumer goods. Alibaba's online shopping platforms Taobao and Tmall have nearly twice as many active buyers than the U.S. site eBay. It has…