Leigh, Andrew

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"30" Result

Randomised tests are carried out on us every day: by supermarkets, search engines, online dating sites, political parties and direct marketers. But how do these tests work? Are there any ethical issues? And what do they reveal about our choices? In Randomistas "The subject of th…

The subject of this book could hardly be more vital- are we humble enough to admit we may be wrong, and do we care enough to learn? Randomistas is rigorous, impassioned and tremendous fun. Everyone should read it' - Tim Harford, author of The Undercover Economist. Randomised tes…