Michael Levine is the celebrity publicist who helped create 'superbrands' including Michael Jordan and Jennifer Lopez. In this book he draws on these exploits to explore the many facets of PR in the branding process, including packaging, damage control, and e-branding.
Michael Levine shows how branding happens through public relations. He explores in detail the many facets of PR in the branding process, including packaging, damage control, and e-branding. By creating a fictional product and using it as a branding template throughout the book, …
Public relations executive Michael Levine shows how PR fits into the branding processing using anecdotes, real-world examples, and the creation of a fictional product.
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in th…