Os autores Bob Lord e Ray Velez, executivos da Razorfish, uma agência de propaganda de ponta voltada a todos os formatos de mídia, detalham imagens vívidas do impacto causado pelo cruzamento entre o marketing e a tecnologia. Eles explicam os desafios e oportunidades inerentes a …
Bob Lord y Ray Velez de Razorfish -la agencia de publicidad vanguardista para medios- ofrecen una clara descripción de los efectos de la concurrencia actual entre la mercadotecnia y la tecnología. Explican los desafíos y oportunidades inherentes a un mundo de negocios transforma…
Bob Lord and Ray Velez of Razorfish - the all-media, cutting-edge advertising agency - offer a clear description of the effects of today's collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish …
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutioniz…
