Language and communication shapes and is shaped by the society we live in. Using a multimodal approach -graphic, vocal, written - the book guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazin…
Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyse and understand the relationship between language…
""How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images.""--Teun van Dijk, Pompeu Fabra Unive…
Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyse and understand the relationship between language…
Table of contents: Introduction: How Meaning Is Created Making Active Choices: Language as Set of Resources Analysing Semiotic Choices: Words and Images Presenting Speech and Speakers: Quoting VerbsRepresenting People: Language and Identity Representing Actions: Transitivity and…
""How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images.""--Teun van Dijk, Pompeu Fabra Unive…
Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyse and understand the relationship between language…
