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The power of real-time social media marketing
by ebrary, Inc, Macy, Beverly, Thompson, Teri
0
Type: Book
Boosted customer loyalty and trust by finding and solving complaints in real time.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your toolsùFacebook, Twitter, YouTube, and other sitesùare free! Lead…
Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness …