Mair, Andrew

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"11" Result

This volume covers Honda's manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with Western firms, political controversy and the role of concepts and ideas, in Japan, North America and Europe.

The Honda Motor Company made its first car only thirty years ago in the early 1960s. Yet by the early 1990s Japan's innovative latecomer had pioneered a new breed of multinational enterprise - true manufacturing on a world scale. This book tells how Honda's strategic decision-m…