Persons employed in hospitality and tourism-related businesses have to be customer oriented; they are part of the product their company is selling. How they answer the phone, greet customers, and sole customers' problems can make the difference between satisfied customers and di…
"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospit…
Marketing turístico le conduce por el camino fascinante y revelador del aprendizaje de marketing. Nuestro objetivo es ayudarle a dominar sus conceptos básicos y sus prácticas en el turismo, de una forma amena y pragmática. El logro de este objetivo conlleva la búsqueda constante…
