Cover -- Half-Title -- Title -- Copyright -- CONTENTS -- Review of Marketing Research: A Look Ahead -- Contents, Volume 1 -- Contents, Volume 2 -- 1. Managing Customer Relationships -- 2. A Critical Review of Marketing Research on Diffusion of New Products -- 3. On the Distincti…
Cover -- Half Title -- Title -- Copyright -- CONTENTS -- Review of Marketing Research -- 1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches -- 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collect…
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate and graduate course in operations management. A pra…