While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalis…
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The most important part of the movie ecosystem--the audience--finally gets the "star" treatment in a book about the film business. This handbook offers clarity and insight into the complicated movie marketing process and provides practical solutions and strategies that filmmaker…
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films t…