Brand consultants and strategy experts Aaron Wallace, Renée Marino and Dan Wallace - who share some 60 years of experience - infuse their discussion of branding with basic principles from physics. They demonstrate a profound understanding of branding's realities, and use physics…
La 4e de couv. indique : "The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing …
A look at how customer experiences and memories influence and change brand development and marketing"
"A look at how customer experiences and memories influence and change brand development and marketing"
"A look at how customer experiences and memories influence and change brand development and marketing"--
"A look at how customer experiences and memories influence and change brand development and marketing"-- "The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and mo…