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Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that. User experience research, also known as UX research, foc…
Put the consumer back into the heart of your campaigns with this guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods
Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.