Si quiere leer un nuevo y refrescante libro de mercadotecnia, no busque más. El experto en comportamientos del consumidor Neale Martin ha producido una explicación entretenida e informativa sobre cómo funcionan el consciente y el subconsciente juntos en el contexto de las ventas…
Consumer behavior expert Neale Martin offers an entertaining, informative explanation of how the conscious and unconscious minds work together in the context of sales and marketing. He put in years of extensive groundwork studying the principles of marketing to reflect findings …
Neale Martin offers a complete process for working with customers' unconscious and conscious minds together, to help your brand become your customer's habit, not just their choice.
This book reveals how two fundamental assumptions have led marketing onto a dead-end path: that customers are aware of what they are doing, and that they know why they do what they do. Using advanced technologies, neuroscientists and cognitive psychologists have recently discove…