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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it …
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it …