Learn the techniques and tasks involved in designing and running a research project. McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice
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"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book p…
"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book p…
