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With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
With Visual Persuasion, Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that can't be expresses as well-or at all-through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. By virtue of their ability to s…
Beelden in reclame brengen op impliciete wijze betekenissen over die niet door woorden overgebracht kunnen worden. De visuele aspecten van reclame en hun overtuigingskracht nemen een bijzondere plaats in; zij kunnen door hun impliciete natuur claims maken die we niet zouden acce…