Offering a perspective on the leadership principles that drove the iconic coffee companys resurgence from serious setbacks during the economic downturn; this book shows how the company continues to grow dramatically; entering new markets and channels with fresh products and tech…
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El asesor gerencial Joseph A. Michelli ofrece un análisis fascinante de las estrategias que Starbucks ha desarrollado para convertirse en una de las marcas más populares del mundo. Con acceso prácticamente ilimitado a toda la organización, Michelli esboza el panorama general y l…
Management consultant, author and podcast host Joseph A. Michelli offers a fascinating analysis of the strategies Starbucks deployed to become one of the world's most popular brands. With seemingly unrestricted access to everyone from baristas to CEO Howard Schultz, Michelli ill…
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.