"This book provides the relevant theoretical framework which concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field, offering radical forms of storytelling in traditional disciplines and methods of telling stories ac…
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this conte…
"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of mani…