This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between differe…
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media a…
Introduction : creative, cultural, and copyright industries -- Theoretical approaches -- Economic properties -- Creative worlds -- Fields of cultural production -- Case studies -- Music -- Fashion -- Incense -- Marketing creativity -- Markets -- Fairs and Festivals -- Celebritie…
"An introductory overview of the socio-economic organization of creative industries, focussing on the East Asian context. Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to…
"An introductory overview of the socio-economic organization of creative industries, focussing on the East Asian context. Establishing a theoretical framework founded on the work of Richard Caves, Howard Becker, and Pierre Bourdieu, this textbook is an accessible introduction to…
