With a wealth of examples, and case studies, this book guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. --
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"In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cul…
La 4e de couverture indique : "In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the best…
Global leadership, culture, and a changing world -- Global leaders and intercultural communications -- Global leaders learning in response to change -- Negotiating long term for mutual benefit -- Women leaders in global business -- Motivating the global workforce : the case for …
With a wealth of examples, and case studies, this book guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. --
"In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cul…
