Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. This invaluable book outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice. --
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience a…
Acknowledgements -- Dedications -- Forward -- Welcome to the new world of strategic innovation & business design thinking -- Discover new growth opportunities -- Craft your strategy -- Launch your new growth business -- Mastering the art : business design thinking -- Index
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience-a…
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience-a…