Introduction -- Why PR Ethics Matter -- Theory and Practice -- PR's Own Codes of Ethics -- Who Wouldn't, or Shouldn't, You Work For? -- The Ethical Issues in Dealing with the Media -- Lobbying and Ethical Outrage -- PR Specialisms and Their Ethical Dilemmas -- PR Business and Ma…
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"This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to…
"This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to…