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The Fast Forward MBA in Marketing: the Portable MBA
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Type: Book
A guide to marketing products and ideas. Drawn from the world's best MBA programmes, business thinkers, and innovative practitioners, this guide covers the essential ideas needed to make major decisions and plan big moves. Like all titles in the "Fast Forward MBA Series", this …
In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA prog…