Pervasive Advertising
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Michelis, Daniel, Alt, Forian
fromHuman computer interaction
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
by Müller, Jörg, Alt, Florian, Michelis, Daniel
fromHuman-Computer Interaction Series
Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.