A antiga arte de contar histórias (storytelling) não é apenas para autores, animadores e professores. Contar histórias é uma ferramenta poderosa para empresários que precisam se comunicar com seus clientes ou colegas sobre o seu trabalho. O acadêmico Murray Nossel ensina às pess…
El antiguo arte de contar relatos no es solo para autores, artistas y maestros de escuela. La narración de historias es una herramienta poderosa para los empresarios que deben comunicarse con sus clientes o colegas. El académico Murray Nossel enseña a la gente de negocios a apro…
Everyone needs to communicate well to succeed in business. And everyone has a story to tell. This groundbreaking guide shows you how to tell your story, connect with your audience, and achieve results. --
Introduction -- Why story? Why now? -- Identify obstacles to listening -- Release obstacles to listening -- Remember your heritage -- Tell "what happened" -- Find your ending -- Connect with your audience -- Epilogue
"What's your story? It's a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn't changed. We communicate most effectively through our personal stories--and our professional success de…
Everyone needs to communicate well to succeed in business. And everyone has a story to tell. This groundbreaking guide shows you how to tell your story, connect with your audience, and achieve results. --
