Nunan, Daniel

Marketing research: applied insight

by Malhotra, Naresh K., Nunan, Daniel, Birks, David F.

0 Type: Book

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many …

Marketing research: applied insight

by Malhotra, Naresh K., Nunan, Daniel, Birks, David F.

0 Type: Book

"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many …

Correct understanding of the risks of treatments is essential for consumers of health services. Yet, existing research has not examined how consumers understand risk in mixed-market health service environments, where private sector firms operate alongside established public sect…