Argues that the ability to connect meaningfully with society is the new frontier of competitive advantage and profitability. Identifies four tenets that companies can adopt to achieve connected leadership and interviews well-known business leaders such as Sheryl Sandberg.
Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features c…
Argues that the ability to connect meaningfully with society is the new frontier of competitive advantage and profitability. Identifies four tenets that companies can adopt to achieve connected leadership and interviews well-known business leaders such as Sheryl Sandberg.
Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a…
"Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling - ranging from anci…
"Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling - ranging from anci…