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This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, …
This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, …
This successful text provides a unique and stimulating approach to the business environment. While the classic 'PESTLE' structure is outlined in Part One, Part Two is used to explore key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Wri…
This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, …