Contrary to the drift of most analyses of postwar Britain this volume attends to the affluence that characterized the period. The authors believe that such a shift in perspective radically alters the analytical framework.
"During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevale…
"This volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political beha…