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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism, Coca-Cola's dramatic history unfolds as the ultimate business saga.
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism, Coca-Cola's dramatic history unfolds as the ultimate business saga.