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The consumer credit market -- Credit risk -- Incremental loan profitability -- The fundamentals of price response -- Estimating price response -- Pricing segmentation -- Optimizing prices -- Behavioral economics and credit pricing
"This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic prici…
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success o…