"The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new…
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product developme…
Based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. This book is useful for a practitioner working with corporations in new product development, as well as advanced undergrad and …