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Piehler, Rico

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Piehler, Rico

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Identitätsbasierte Markenführung

Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

by Burmann, Christoph, Schade, Michael, Klein, Kristina, Piehler, Rico, Halaszovich, Tilo

0 Type: Book

Identitätsbasierte Markenführung

Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

by Burmann, Christoph, Halaszovich, Tilo F., Schade, Michael, Klein, Kristina, Piehler, Rico

0 Type: Book

Subjects

(Produktform)Mixed media prod… (2) (Springer Nature Marketing Cl… (2) (Springer Nature Subject Code… (2) (Springer Nature Subject Coll… (2) (Springer Nature Taxonomy)613… (2) (VLB-WN)1785: Hardcover, Soft… (2) Brand Buch (2) Flashcards (2) Marke (2) Marken inrernational (2) Markenauthentizität (2) Markenbotschaft (2) Markencontrolling (2) Markendefinition (2) Markenidentität Buch (2) Markenimage (2) Markenkommunikation (2) Markenmanagement (2) Markenportfolio (2) Markenpositionierung (2) Markenschutz (2) (Zielgruppe)Fachpublikum/ Wis… (1) (Zielgruppe)Upper undergradua… (1) (lcsh)Business (1) (lcsh)Marketing (1) (stw)Markenführung (1) (stw)Theorie (1) Markenführung (1) Markenidentität (1) Markenpolitik (1) Theorie (1) brand (1) lcsh)Branding (Marketing (1)

Contributor

Burmann, Christoph (2) Klein, Kristina (2) Piehler, Rico (2) Schade, Michael (2) Halaszovich, Tilo (1) Halaszovich, Tilo F. (1)

Publisher

Springer Fachmedien Wiesbaden (2) Springer Gabler (2) Springer Fachmedien Wiesbaden… (1)

Year

2021 (2)

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