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The advertising handbook
by Powell, Helen, Hardy, Jonathan, Hawkin, Sarah, MacRury, Iain
0
Type: Book
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and i…
The Advertising Handbook
by Powell, Helen, Hardy, Jonathan, Hawkin, Sarah, MacRury, Iain
0
Type: Book
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and i…
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.