Ptacek, Rob

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This title applies the concepts of Lean Six Sigma to the service industry. These concepts were developed in the manufacturing industry and have not been widely applied in the service space. The book uses a story telling approach about a cruise line in financial trouble that achi…

Every business aspires to be competitive and profitable in their markets. To do this, an organization needs to offer customers value propositions, whether it is manifest in the product they produce or in the service they provide. This in turn will create customer loyalty and gro…