Marketing strategy in the digital age
by Cao, Tiger, Kotler, Milton, Wang, Sam, Qiao, Collen
"The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must conside…
"Answers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysi…
"Answers the question of how to adjust marketing strategies to adapt to new technological and data tools. Discusses how digital marketing strategy and existing marketing strategies can be integrated and developed to complement each other. Provides detailed discussion and analysi…