"Customer Relationship Management" (CRM) introduces the management philosophy of CRM. This is the first book to explore the benefits to the firm of a globally integrated approach to customer relationship management. The authors contend that the best hope for achieving a sustaina…
Chapter headings are: 'Customer Relationship Management - Global and Local Dimensions', 'Customer Orientation', 'Product Quality', 'Customer Satisfaction', 'Customer Retention', 'Customer Value', 'Customer Relationship Management and Balanced Scorecared (BSC)' and 'Challenges fo…
"Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketpla…
Chapter headings are: 'Customer Relationship Management - Global and Local Dimensions', 'Customer Orientation', 'Product Quality', 'Customer Satisfaction', 'Customer Retention', 'Customer Value', 'Customer Relationship Management and Balanced Scorecared (BSC)' and 'Challenges fo…
