Using institutional theory to explain innovation and merging academic analysis with practical recommendations, this book provides an account of how new products are brought to market. It offers insight into the organization of product innovation processes in the financial servic…
"This book is the meeting point of two seemingly incongruous schools of theoretical thought: that of institutional theory and the literature of innovation. Whereas the former struggles with explaining the mere existence of innovation, the latter has not been able to fully explai…
Merging academic and critical analysis of extensive qualitative data with practical recommendations for companies, this book is a rich account of how new products are brought to market, that considers both successes and failures in equal measure.
"The Sustainable Development Goals (SDGs) recognize the increasingly complex, interdependent nature of societal and environmental issues for governments and business. Tackling such "grand challenges" requires the concerted action of multiple stakeholders at different levels, inc…
"The Sustainable Development Goals (SDGs) recognize the increasingly complex, interdependent nature of societal and environmental issues for governments and business. Tackling such "grand challenges" requires the concerted action of multiple stakeholders at different levels, inc…