Rajwani, Tazeeb

The Routledge companion to non-market strategy

by Rajwani, Tazeeb, Lawton, Thomas C.

fromRoutledge companions in business, management and accounting

0 Type: Book

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspec…

There has been an increased interest in cross fertilizing studies between strategicmanagement and political science. Studies have examined the effectiveness ofcorporate political lobbying at both an organisational and industry level. What islacking in these works is a systematic…