Examines how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will be able to use a new generation of technology to anticipate customer n…
Examines how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will be able to use a new generation of technology to anticipate customer n…
Explains how leading-edge firms are making the transition from an event-driven, real-time business model to a predictive one, which will help businesses cultivate new levels of customer loyalty.