"Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both dome…
Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domes…
A diferencia de la mayoría de los libros de marketing, que ponen especial atención en productos y servicios, Marketing internacional de lugares y destinos tiene un enfoque especial para los interesados o responsables de promover lugares, con ejemplos enfocados a Latinoamérica. T…