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"We're now hip-deep, if not drowning, in the 'experience economy.' Here's the smartest book I've read so far that can actually help get your brand to higher ground, fast. And it's written by people who not only drew the map, but blazed these trails in the first place."--Brian Co…
"Writing in the tradition of Louis Cheskin, one of the founding fathers of modern marketing, the authors of Making Meaning observe, define, and describe the phenomenon of the meaningful customer experience. They explain that by consciously evoking certain deeply valued meanings …