by De Fossard, Esta, Riber, John
fromCommunication for behavior change
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communi…
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience • Create characters that represent…
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communi…
by De Fossard, Esta, Riber, John
fromCommunication for behavior change