Positioning: The Battle for Your Mind
by Ries, Al
fromMarketing/Sales/Advertising & Promotion
This text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer, how to stay there, how to find an area not filled by a leader and how to avoid the pitfalls of letting a secon…
This book has been written about a new approach to communication called "positioning." Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. Positioning is what you do to the mind of the prospect. That is, you position…
Yes, this is the renowned marketing classic, revered for bringing to light the now ubiquitous strategy of positioning. If you're in business, you probably have at least a fuzzy notion of what the term means. If you're in marketing, you probably hear the word used at least five t…
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as thos…