Rmadi-Saïd, Sandra

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and …

Financial Information and Brand Value

by Safari, an O'Reilly Media Company, Ach, Yves-Alain, Rmadi-Saïd, Sandra

0 Type: Book

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and …

Financial information and brand value: reflections, challenges and limitations

by Ach, Yves-Alain, Rmadi-Saïd, Sandra

fromInnovation, entrepreneurship and management series

0 Type: Book

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and …