by Adler, Ronald B., (Ronald Brian), Rodman, George R., DuPré, Athena
Based on Understanding human communication, the best-selling textbook for introductory human communication courses places communication theory within the context of everyday skills.
This best-selling textbook for introductory human communication courses places communication theory within the context of everyday skills.
"This is no ordinary textbook. With its revamped design, highly visual features, and concise coverage, the second edition of Essential Communication is a practical, interactive guide for students. Exercises and self-quizzes help students reflect on their own communication patter…
This volume introduces readers to the world of mass media. Mass media are diversified media technologies that are intended to reach a large audience by mass communication. Broadcast media such as radio, recorded music, film and television, transmit their information electronical…
[This book] is the story of where the media come from, why they do what they do, and why those actions cause controversies.-Back cover.
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes se…
This volume introduces readers to the world of mass media. Mass media are diversified media technologies that are intended to reach a large audience by mass communication. Broadcast media such as radio, recorded music, film and television, transmit their information electronical…
