Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards…
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services.
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards…