Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences…
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences…