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Leading sports management consultant Carter and ESPN sports business reporter Rovell teach readers the art of strategic alliances from the New York Yankees; entrepreneurship from NASCAR; branding from Tiger Woods; and turnaround strategy from Jerry Jones. Fast, timely, and fun, …
Explores how traditional business practices have been applied in the sports industry, explains how those practices have helped turn the sports industry into a multi-billion-dolar business, and reveals how business can adapt principles from the sports industry into their own comp…