The Comic-Con phenomenon-and what it means for your business The annual trade show Comic-Con International isn't just fun and games. According to award-winning business author and futurist Rob Salkowitz it's a "massive focus group and marketing megaphone" for Hollywood-and in Co…
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --
Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --
Describes the annual comic book convention held in San Diego, California which has evolved from a fan-based gathering into a media event that attracts entertainment industry professionals with a major impact on popular culture.